Skip to main content

Accessibility (ADA, a11y)

"Accessibility" encompasses a broad range of practices aimed at ensuring that people with disabilities—such as visual or motor impairments—can easily use your online store. This includes support for keyboard navigation, screen readers, and other assistive technologies.

At Scenario, we take accessibility seriously. Our themes are built using industry best practices, and we are committed to continuous improvement to ensure your store is usable by everyone.

Is My Theme ADA Compliant?​

The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination based on disability (Wikipedia).

In the digital context, the ADA implies that website owners should follow certain accessibility guidelines—such as providing keyboard navigation, alternative text for images and icons, and semantic HTML structure.

Achieving full ADA compliance can be a complex and ongoing process. We cannot guarantee 100% ADA compliance at this time. However, our themes implement numerous accessibility best practices to support an inclusive user experience. To date, we have not received any reports of ADA-related lawsuits stemming from the use of our themes.

⚠️ Important: If you ever receive an ADA-related legal claim specifically tied to issues caused by our theme (which is extremely rare), please contact our support team immediately. We will assist in resolving theme-related accessibility concerns.

Best Practices for Merchants​

While our theme provides a strong accessibility foundation, you—as the store owner—also share responsibility for maintaining an accessible experience. Here’s how you can help:

1. Limit Third-Party App Usage​

Although our theme is optimized for accessibility, third-party apps may introduce non-compliant code.
✅ Recommendation: Contact the developers of any apps you use to inquire about their accessibility policies and compliance status.

2. Use Accessible Content​

Users with visual impairments often rely on screen readers. Vague or generic text can be confusing.
❌ Avoid: “Learn more”
✅ Prefer: “Learn more about our summer dresses”
Clear, contextual labels improve understanding for all users, especially those using assistive technologies.

3. Ensure Sufficient Color Contrast​

Our theme offers extensive color customization, but you are responsible for choosing accessible color combinations.

  • Aim for at least WCAG AA-level contrast between text and background.
  • Use free tools like WebAIM Contrast Checker to validate your choices.

4. Use Video Thoughtfully​

While videos can be engaging, they are not always accessible.

  • Always provide text alternatives (e.g., transcripts or descriptive captions).
  • Prefer images with descriptive alt text and clear written content as your primary means of communication.
  • Use video as a supplemental—not sole—method of conveying key information.

By following these practices alongside our accessible theme foundation, you can create a more inclusive and legally resilient storefront. For further guidance, consider consulting an accessibility specialist or conducting an accessibility audit of your live store.