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Best Practices for Using Sections

Our theme includes a wide variety of unique sections to help you build rich, polished pages. But as the saying goes: “With great power comes great responsibility.”
This guide outlines best practices to help you use our theme effectively—without compromising performance, usability, or maintainability.

💡 Note: As stated in Shopify’s Terms of Service, Section 9.4, themes purchased from the Shopify Theme Store are licensed for one store at a time. You may modify the theme, but you remain responsible for your store’s content and performance.

🚫 Avoid Overusing Sections​

It’s tempting to add many sections to a single page, but we strongly recommend limiting each page to 10–15 sections. Here’s why:

✅ Improved Performance​

Every section adds to the page’s rendering time. Fewer sections = faster load times = better user experience and higher conversion rates.

✅ Better Focus for Customers​

Too many sections can overwhelm visitors. A cleaner layout helps customers focus on your products and key messages.

✅ Easier Maintenance​

Fewer sections mean less content to manage, update, and test—freeing you to focus on what truly matters.

✅ Stronger SEO​

Instead of cramming everything onto your homepage (e.g., a brand story, testimonials, and product highlights), split content into dedicated pages:

  • Create an “About Us” page for your brand story
  • Use a “Collections” page for product categories
  • Build a “Reviews” page for social proof

This approach distributes content across multiple URLs, improving your site’s structure and boosting organic search visibility.

⚠️ Understand Built-in Limits​

Limits may feel restrictive, but they exist for good reason—based on over 10 years of e-commerce experience and real-world user behavior data.

🔹 25-Section Limit (Shopify Platform Limit)​

Shopify enforces a hard limit of 25 unique sections per theme. This is a platform-level restriction designed to protect performance.
➡️ If you hit this limit, rethink your store structure instead of trying to bypass it. Often, consolidating or repurposing sections yields better results.

🔹 Navigation Depth Limit​

Shopify supports up to 3 levels of nested menu items. This cannot be increased—it’s based on usability best practices.
➡️ If your menu feels too deep, simplify your information architecture (e.g., group related items under clearer headings).

🔍 Measure Before You Modify​

It’s natural to want to customize beyond the theme’s defaults—but avoid making changes based on assumptions.

✅ Do this instead:

  • Use Shopify Analytics, Google Analytics, or heatmaps (e.g., Hotjar) to identify real user pain points.
  • Gather customer feedback through surveys or usability testing.
  • Only customize or override theme behavior when data shows a clear need.

If you do identify a genuine issue that requires code-level changes, consider hiring a Shopify Expert.

🧠 Remember: Themes Aren’t Magic​

Our theme is designed to solve ~90% of common e-commerce needs out of the box.
But it’s not a one-size-fits-all solution—and it’s not meant to replace a fully custom-designed store built specifically for your brand.

Trying to accommodate every possible use case would result in:

  • Overly complex settings
  • Confusing UI for merchants
  • Poor performance and bloated code

✅ Our Recommendation:​

Work with the theme—not against it.
Embrace the decisions we’ve made based on industry best practices. You’ll save time, reduce technical debt, and often achieve better results than forcing a custom workaround.